Expanding its spirit of competition from the track to the fields, KATA rewards excellence in both running and farming.
KATA is taking its competitive spirit from the track to the fields with the new KATA Potato Farmer Half-Million Bonus Prize Package. This program will reward five KATA farmers with 50,000 Kenyan Shillings each, recognizing those who achieve the best yield per acre.
The first payout will be made on December 31, followed by a second on June 30. Each cycle, five farmers with the top single-acre harvests will receive the bonus, totaling half a million shillings annually.
Yields will be measured in 50 kg bags and must be sold to verified buyers. Results will be confirmed by CTO Dennis, Sales Directors Gideon and John, and Accounts Manager Fridah. The one bag each farmer keeps for home use will not count, and only bags sold and confirmed as paid to KATAwill qualify.
“We offer prize money for races, and with all the hard work it takes to grow KATA potatoes, I thought—why not turn this into a competition as well?” says Bob Anderson, KATA Founder and Director.
A farmer can win twice a year if they achieve the best results in both seasons. The initiative mirrors KATA’s philosophy—rewarding effort, precision, and perseverance whether it’s on the course or in the soil.
From Running to Farming Excellence
The Kenyan Athletics Training Academy (KATA), founded by Bob Anderson, the creator of Runner’s World and My Best Runs, began as a world-class training center for runners in Thika, Kenya. Today, it has grown into a dynamic network that includes over 30 KATA Running Camps and 60+ KATA Potato Farms across Kenya, and an international headquarters at Anderson Manor in Portugal.
Each KATA farm operates under a system that combines athletics and agriculture, offering farmers interest-free loans and ongoing support to grow certified Shangi potatoes. The harvests are marketed through KATA’s coordinated sales network, ensuring fair prices and dependable returns for each farmer.
Many KATA farmers are also runners—or closely connected to the athletic community—bringing the same discipline, teamwork, and endurance to farming that they apply to training.
Empowering Champions in Every Field
From the start, KATA’s mission has been to help people reach their potential through endurance, consistency, and community. The new Half-Million Bonus Prize Package celebrates that mission—recognizing those who deliver exceptional results through focus and commitment.
As Anderson explains, “Whether it’s crossing a finish line or bringing in a record harvest, both take focus, endurance, and belief in yourself. That’s what KATA is all about.”
The first group of winners for the KATA Potato Farmer Half-Million Bonus Prize will be announced on December 31, 2025.
Additional KATA Running Camps and KATA Potatoe farms are going to be confirmed starting in December. Confirm your interest by contacting Bob Anderson on WhatsApp.